Agents Should Remember to Sell the Sizzle

By Karyn Buckley | June 13, 2022
Title photo, word sizzle with a flame for the "i"

by Kitty Ambers, COO/AVYST An article I read in Daniel Burrus’s TechoTrends newsletter titled, Continuously De-Commoditize, made me think about the concept of product/service de-commoditization as it may relate to the typical insurance agency.  Burrus says, “Look at every product and service you have and ask, ‘Why is this item a commodity?’  Then ask, ‘What…

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