Agents Should Remember to Sell the Sizzle

Title photo, word sizzle with a flame for the "i"

by Kitty Ambers, COO/AVYST An article I read in Daniel Burrus’s TechoTrends newsletter titled, Continuously De-Commoditize, made me think about the concept of product/service de-commoditization as it may relate to the typical insurance agency.  Burrus says, “Look at every product and service you have and ask, ‘Why is this item a commodity?’  Then ask, ‘What…

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Baseball Concepts for Business

Title page "Baseball Concepts for Business" with baseball sitting on a field

I love baseball season! Although the status of Major League baseball was iffy for a while, Opening Day has finally arrived! Each year as the season gets underway, I’m reminded of some parallels between baseball and business. The following are a few ideas that come to mind: Conditioning – Inevitably, at the start of each…

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Momentum or Inertia: Which Did the Super Bowl Teams Each Have?

Was the Buccaneers-Chiefs Super Bowl LV a game of momentum or inertia? Inertia: “a property of matter by which it remains at rest or in motion in the same straight line unless acted upon by some external force”  or “a tendency not to move or change”.  Here’s an example of inertia used in a sentence…

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Can You Change the Inertia of Your Insurance Practice?

Golf cart on a golf course

Whether your insurance agency, brokerage or other firm has inertia (like the Rams in the Super Bowl) or momentum (like the Patriots), I want to point out that neither inertia nor momentum will last forever. Sooner or later inertia will die out. If I coast my golf cart down a steep fairway, I might roll…

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